Checklist

Privacy Policy Compliance

The most common silent rejection cause — make your privacy policy public, linked, and carrier-grade before you submit.

checklist Last verified mid-2026 1 min read

Check your privacy policy against this before submitting any Brand or Campaign. Reviewers visit the page directly, so a login-gated, blank, or “under construction” policy fails the review without an obvious explanation — making it the number-one silent rejection cause. The non-negotiable clause is that SMS opt-in data and consent are never shared or sold to third parties for marketing, with a carve-out only for the provider that delivers your messages. From September 15, 2026, Twilio also requires separate Privacy Policy and Terms URLs (error 30493).

The #1 silent rejection cause. Make it public and carrier-grade.

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Publicly accessible (not login-gated, not 404/blank/under construction)
Linked from the website AND the opt-in form
Clause: SMS opt-in data & consent are never shared/sold to third parties for marketing
Carve-out for the SMS provider delivering the messages
Discloses data collected, opt-in method, STOP opt-out, retention, security, contact

Privacy policy requirements — the mandatory SMS clause and what each disclosure must cover
Privacy clause generator — generates the carrier-mandated SMS clause and Terms block

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A2P change alerts