Texting (SMS & MMS)
Register your brand and campaigns, pick the right number type, and meet US consent law — so your texts get delivered instead of blocked.
Automated business texting in the US runs on registration + consent. Register a Brand and Campaign in The Campaign Registry (A2P 10DLC), or use a verified toll-free number or a dedicated short code — then layer on TCPA/CTIA consent compliance on top.
10DLC
The US carrier-mandated framework for sending automated SMS/MMS from standard local numbers. Register your brand and your campaigns in The Campaign Registry, or your traffic is blocked outright.
A2P 10DLC is the US carrier framework that requires businesses to register their identity and message types before automated SMS/MMS …
Open guideRegistration guideThe complete sequence to get a US brand qualified to text over 10DLC — create a customer profile, register your brand, optionally vet, …
Open guideBrand registrationRegistering your Brand is the identity layer of 10DLC. Get the legal name, EIN, and authorized rep exactly right — mismatches here are …
Open guideCampaign registrationA Campaign tells carriers what you're sending and why. Get the use case, description, sample messages, and opt-in flow to all agree — …
Open guideSole ProprietorThe 10DLC path for individuals and small businesses without an EIN. Cheap and OTP-verified, but hard-capped at one campaign, one or two …
Open referenceTrust Score & throughputYour Trust Score (0–100) sets how fast you can send. But each carrier translates it differently — T-Mobile caps per brand per day, AT&T …
Open referenceFeesEvery fee in 10DLC — one-time TCR registration, brand vetting, per-campaign monthly charges, T-Mobile activation, and per-message …
Open referenceRejection reasonsRoughly 90% of 10DLC rejections trace to a handful of fixable gaps. Here's every common cause, its code, and the exact fix — before you …
OpenToll-free
The fast, free-to-set-up middle tier: nationally recognizable 8XX numbers with handset-level delivery receipts — but only if you complete toll-free verification first.
How to submit a toll-free verification — the required fields, the new 2026 mandatory fields, and the rules that get submissions …
Open referenceThroughput & feesHow much a toll-free number can send before and after verification, the high-throughput upgrade, and why there is no carrier …
OpenShort codes
The premium tier: 5–6 digit dedicated numbers with the highest carrier trust, least filtering, and strongest brand recognition — leased, never owned.
Compliance
Registration gets your texts delivered. Consent law keeps you legal. These pages cover the three overlapping layers — TCPA, CTIA, and 10DLC registration — that decide whether you can text US consumers without getting sued or blocked.
Marketing texts require Prior Express Written Consent. This is the exact opt-in your Call-to-Action must capture — all nine required …
Open referenceOpt-out & STOP/HELPMandatory STOP and HELP keyword handling, plus the FCC's April 2025 rule that lets consumers revoke consent by any reasonable means — …
Open guidePrivacy policyA public privacy policy with the carrier-mandated 'we don't share or sell SMS opt-in data' clause is required to get a campaign …
Open referenceProhibited content (SHAFT)SHAFT — Sex, Hate, Alcohol, Firearms, Tobacco — plus the categories carriers block outright regardless of consent or state legality. …
Open referenceTCPA basicsThe federal law behind every SMS compliance rule: what the TCPA covers, the PEWC standard for marketing texts, the …
Open referenceQuiet hoursTCPA quiet hours limit marketing texts to 8am–9pm in the recipient's local time. Since late 2024 a wave of class actions has targeted …
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