A2P 10DLC Fees: The Complete Cost Stack (2026)
Every fee in 10DLC — one-time TCR registration, brand vetting, per-campaign monthly charges, T-Mobile activation, and per-message carrier surcharges. All figures from the official TCR Fees & Pricing guide; verify live before you quote them.
The cost of 10DLC splits into four buckets: one-time registration, optional vetting, recurring per-campaign, and per-message carrier surcharges. The numbers below come from the official TCR Fees & Pricing guide (rev. 1/19/26). CSPs pass these through — Telnyx at cost, others may bundle or mark up.
One-time registration fees
These are charged once, at registration. The TCR brand fee depends on company type; Sole Proprietor is the only one that’s cheaper.
| Item | Fee | Notes |
|---|---|---|
| Brand registration — Private Profit | $4.50 | BRAO0PRI · raised from $4.00 on 8/1/2025 |
| Brand registration — Public Profit | $4.50 | BRAO0PUB |
| Brand registration — Non-Profit | $4.50 | BRAO0NON |
| Brand registration — Government | $4.50 | BRAO0GOV |
| Brand registration — Sole Proprietor | $4.00 | BRAO0SOL · includes OTP identity verification |
| Brand identity resubmit | $4.50 | |
| Brand identity status appeal | $11.00 | |
| CSP registration (become your own CSP) | $200.00 | CSPO0000 · one-time; recurring platform model is separate |
The $4.50 brand fee (raised from $4.00 on 8/1/2025) applies to Government, Non-Profit, Private Profit, and Public Profit brands. Sole Proprietor remains $4.00 and includes its OTP identity verification.
Vetting fees
Vetting is optional but it’s the main lever on throughput (see Trust Score and throughput). A standard vet produces your 0–100 Trust Score; Enhanced is a deeper manual review.
| Item | Fee | Notes |
|---|---|---|
| Third-party Standard Vet (WMC or Aegis) | $41.50 | Automated 0–100 Trust Score · raised from $40 on 8/1/2025 |
| Enhanced Vet (Aegis only) | $101.50 | Manual deep review · requires a prior Aegis standard vet |
| Political Vet (Aegis) | $66.00 / $96.00 | Email/standard PIN vs express-mail PIN |
| Auth+ Vet (Aegis) | $12.50 | Lets Public Profit brands create campaigns |
| Standard vet appeal | $11.00 | |
| Failed standard / enhanced vet | $5.00 / $6.00 | Charged even on failure |
Note the failure fees: a failed standard vet still costs $5.00 and a failed enhanced vet $6.00 — vetting is charged even when it doesn’t help you.
Recurring per-campaign fees
Each active campaign carries a monthly fee set by its use case. These are often billed three months upfront at campaign creation.
| Item | Fee | Notes |
|---|---|---|
| Campaign verification/vetting (DCA, per submission) | $15.00 | Carrier/DCA fee — NOT a TCR fee. Each resubmission costs another $15. |
| Recurring monthly — Standard (2FA, Marketing, Mixed, Notifications, etc.) | $10.00 / mo | |
| Recurring monthly — Low Volume Mixed | $1.50 / mo | CPBMSLOV |
| Recurring monthly — Sole Proprietor | $2.00 / mo | CPBMSSOL |
| Recurring monthly — Charity / 501(c)(3) | $3.00 / mo | CPBMPCHA |
| Recurring monthly — Emergency | $5.00 / mo | CPBMPEMR |
| Recurring monthly — Agents & Franchises | $30.00 / mo | CPBMSAGE |
Most standard use cases (2FA, Marketing, Mixed, Account Notification, Customer Care, Delivery Notification, Political) run $10.00/month. Low-volume and Sole Proprietor campaigns are cheaper; Agents & Franchises is the priciest at $30.00/month.
T-Mobile-specific fees
T-Mobile layers its own charges on top of TCR’s:
| Item | Fee | Notes |
|---|---|---|
| Campaign activation (per new campaign) | $50.00 | Since 3/1/2022 · excludes Starter tier |
| Special Business Review (SBR) per brand | $500.00 | Required for >200,000 daily segments · legacy $5,000 currently waived |
| Custom NNID registration | $2,000.00 | |
| Program-evasion fee | $1,000.00 |
The $50 campaign activation applies to each new campaign (Starter tier excluded). The Special Business Review ($500/brand) is required only to exceed 200,000 daily segments to T-Mobile subscribers — and note that some pages still cite a legacy $5,000 SBR, which is currently waived; the live figure is $500.
Per-message carrier surcharges
On top of everything above, each carrier levies a per-message surcharge on every SMS segment, passed through to you:
| Carrier | Per SMS segment | Notes |
|---|---|---|
| T-Mobile | $0.0025 | Effective Jan 19, 2026 (was ~$0.003) |
| AT&T | ~$0.003 | Inbound free |
| Verizon | ~$0.0031–$0.004 | Inbound free; historically highest |
| US Cellular | ~$0.005 | |
| MMS (all) | ~$0.0075–$0.015 | $0.015 top end (T-Mobile), not typical |
A segment is 160 GSM-7 characters (or 70 for Unicode), so a long message bills as multiple segments. There’s also an industry registry/number fee of roughly $0.02/month per text-enabled number. Verify live as of mid-2026 carrier surcharges change frequently — these are the most volatile numbers on the page.
Worked cost scenarios
To make the stack concrete, here’s roughly what four common setups cost (illustrative — your CSP’s markup varies):
| Scenario | Typical one-time | Typical monthly |
|---|---|---|
| Sole Proprietor (tiny) | $4 brand + $15 campaign vet (no $50 T-Mobile activation) | $2 campaign + per-message |
| Low-Volume Standard, no external vet | $4.50 brand + $15 vet + $50 T-Mobile activation | $1.50–$10 campaign + per-message |
| Standard + external vet (high throughput) | $4.50 brand + $41.50 vet + $15 vet + $50 T-Mobile activation | $10/campaign + per-message |
| Standard needing >200k/day to T-Mobile | + $500 SBR | + per-message |
Calculate your exact cost
Plug your use case, carrier mix, message volume, campaign count, vetting choice, and T-Mobile activation/SBR into the 10DLC Cost Calculator for an itemized one-time / monthly / per-message estimate.
Related: Trust Score and throughput · Sole Proprietor · Rejection reasons