10DLC Trust Score and Carrier Throughput
Your Trust Score (0–100) sets how fast you can send. But each carrier translates it differently — T-Mobile caps per brand per day, AT&T meters per campaign per minute, Verizon throttles per number. Here's how to read and raise each.
Every Standard brand registered in TCR receives a Trust Score (0–100) from a third-party secondary vetting algorithm (Aegis Mobile or WMC Global). It reflects identity, business age/size, public records, and compliance history — not message content. A common banding is 0–20 low, 21–79 medium, 80–100 high. Sole Proprietor brands get no Trust Score and are pinned to fixed low throughput.
The score does not change on its own — re-vetting is the only way to move it.
Each carrier translates the score differently
This is the part that trips people up. The three carriers don’t share a throughput model:
| Carrier | Allocation model | Tiered by Trust Score? |
|---|---|---|
| T-Mobile | Daily message cap per BRAND (shared across all campaigns and numbers) | Yes |
| AT&T | Per-CAMPAIGN per-minute (TPM) via a Message Class — not shared across campaigns, but shared across that campaign’s numbers | Yes |
| Verizon | Per-NUMBER per-minute (~6,000 SMS TPM/number) plus content filtering | No — fixed |
The consequence: splitting traffic across multiple campaigns helps AT&T but does nothing for T-Mobile’s brand-wide cap; adding numbers helps Verizon and AT&T but, again, not T-Mobile’s daily ceiling.
T-Mobile — daily cap per brand
T-Mobile applies one daily segment cap to the entire brand, shared across all its campaigns and numbers. The cap is keyed to your Trust Score:
| Trust Score band | Daily cap |
|---|---|
| 75–100 | 200,000 |
| 50–74 | 40,000 |
| 25–49 | 10,000 |
| 1–24 | 2,000 |
| Sole Proprietor | 1,000 |
| Russell 3000 company | 200,000 (default) |
The cap resets at the start of the next calendar day Pacific Time. To exceed the 200,000/day ceiling you need a Special Business Review ($500/brand). Russell 3000 companies get the 200,000/day cap by default.
AT&T — per-campaign TPM by Message Class
AT&T meters in messages per minute (TPM), allocated per campaign, derived from your Trust Score and use case:
| Class (Trust Score) | SMS TPM | MMS TPM |
|---|---|---|
| A/B (75–100) | 4,500 | 2,400 |
| C/D (50–74) | 2,400 | 1,200 |
| E/F (1–49) | 240 | 150 |
| T (Low Volume Mixed) | 75 | 50 |
| W (Sole Proprietor) | 15 | 50 |
AT&T also runs special, higher-throughput classes tied to specific use cases — Political, Nonprofit, Social, Emergency:
| Class / use case | SMS TPM | MMS TPM |
|---|---|---|
| S — Social (highest) | 9,000 | 2,400 |
| K — Political | 4,500 | 2,400 |
| X — Emergency / Public Safety | 4,500 | 2,400 |
| P — Nonprofit | 2,400 | 1,200 |
| G/N — Proxy / Agents | 60 | 50 |
Conversion note: AT&T’s ~4,500 TPM ≈ 75 MPS. Provider-published “Total MPS” planning tables are aggregator-normalized and reconcile only loosely with these raw carrier-native units.
Verizon — per-number, fixed
Verizon doesn’t tier by Trust Score at all. It allocates roughly the same per-number throughput to everyone and relies on deterministic content filtering instead of score-based throttling:
Verizon doesn’t officially publish its calculation, so these are aggregator-reported. The practical lever: adding numbers adds Verizon capacity.
How to increase throughput
The right move depends entirely on which carrier is your bottleneck:
- External/secondary vetting to raise your Trust Score → higher tier. Biggest lever for T-Mobile and AT&T.
- Aegis Enhanced vet if the standard score is unsatisfactory.
- Choose the highest-throughput legitimate use case (e.g., AT&T Social, Class S, at 9,000 SMS TPM).
- Split traffic across multiple campaigns — helps AT&T (per-campaign), does nothing for T-Mobile (brand-wide cap).
- Add more numbers / use a Number Pool — helps Verizon and AT&T spread; not T-Mobile’s daily cap.
- Apply for T-Mobile Special Business Review to exceed 200,000/day.
Special designations
- Government brands — register company type “Government”; qualify for all standard use cases plus Emergency; typically get high default trust without a paid vet.
- 501(c)(3) charities — vetted automatically at registration against IRS tax-exempt records to unlock Charity/Emergency use cases. (They do not qualify for the Political use case.)
- Political — 501(c)(4)/(5)/(6) and 527 orgs qualify for the Political use case. 527s with a Campaign Verify token do not need secondary vetting and, by choosing Low Volume registration, avoid the ~$40 secondary vetting fee.
Estimate and look up your numbers
- Throughput Estimator — plug in your Trust Score tier, use case, carrier mix, campaign count, and number count to get per-carrier throughput and effective blended rate.
- Trust Score → Throughput Lookup — pick a Trust Score band and see all three carriers’ limits at a glance.
Related: Fees · Brand registration · Sole Proprietor